Do you have a family business or know of a local business in need of promotions and you would like to get the word out? There is nothing more effective than sponsoring a local team for a local business.
Very simply, players are very appreciative when a business offers to pick up the tab or partially pay for team fees and registration and in turn, the business gets their name either as the team name or the logo on the uniforms.
There are many ways and options to sponsor a soccer team. First a sponsor can opt to pick the entire registration fee or a portion and pass the savings onto the players. The business can also invest in a set of team shirts of which shirts are worn and see not only by the players but by anyone who sees them. On and off the field. Shirts are also great investment as they can last for several seasons and can be purchased again and as you go when new players join the team. It could be a smart investment to purchase more shirts upfront to last for those new players.
It is also very easy to approach a business owner by just asking if they would like to sponsor a local soccer team. In some cases, they may also want to play. You can provide an upfront disclosure of costs and previous mentioned options to make it attractive. You can also mentioned that since it is considered “advertising” they can also write it off when they do their taxes. They should check first with their tax professional for limitations and legalities.
A sponsor could offer league participants discounts and other offers for doing business as well. This is a good way to measure the effectiveness of bringing in customers.
Here is an example of the potential costs that a business could spend in sponsoring a local soccer team in the MSL League:
Lets say a local roofer would like to put up 1/2 league fees and pay for shirts with their logo in the Denver Metro area:
Team Fee 15@ $104 = $1560
Team Discount -$300
$1260 divided by 2 = $630
Set of 18 uniforms = $206
Sponsor Fee* = $150
Total for Sponsor = $986
*Sponsor fee will include a website directory listing, and their logo printed on the uniform.
Players pay = $32. That is right.. your team pays just $32 for a full season and includes a uniform that you get to use for at least a few seasons.
So keep your eye out, and look for those opportunities to reduce your league fees with a local business who can benefit with a sponsorship!